Auto Sector WOM Deal for Keller Fay and Morpace

Full service agency Morpace and influencer marketing specialist Keller Fay Group have partnered to offer word of mouth (WOM) advocacy and influencer research and consulting services to clients in the automotive sector.

The partnership brings together Keller Fay's background in consumer word of mouth and Morpace's knowledge of the automotive sector. Morpace SVP David Myhrer says the deal will help consumers, who are increasingly reliant on the word of mouth recommendations of those they trust within their personal networks, when making purchase decisions.

Keller Fay CEO Ed Keller comments: 'The automotive marketing landscape is increasingly cluttered, and to stand out and thrive, automotive brands need to tap the power of customer advocacy. Combining Keller Fay's WOM expertise with Morpace's understanding of both the challenges faced by the automotive industry and the way forward, we will provide clients with a roadmap to win in the marketplace'.

Web sites: www.morpace.com and www.kellerfay.com .