Lightspeed GMI Launches US Political Profiler

In the US, WPP-owned digital research specialist Lightspeed GMI has introduced a tool called the Political Profiler, which enables targeting by political party affiliation, voter preferences and voting frequency.

The firm, which recently added historical voter data to its US panels, says the new service offers a 'data-driven snapshot' of America's changing political views - from candidate perception to campaign contributions to social issues. Complementing voter data, Political Profiler also provides social interest profiles, such as animal right activists and healthcare reform supporters; and charitable giving profiles, such as religious or environmental donors.

David Shanker (pictured), CEO, The Americas, comments: 'With aggressive political advertising campaigns underway, our Political Profiler builds a data foundation that empowers our clients to maximize their advertising dollars. By layering our solutions, like Honesty Detector, onto our panel and cross-platform research solutions, we can reach verified voters and help clients conduct accurate and insightful political research'.

Web site: www.lightspeedgmi.com .