PinPoint Adds Speech-to-Text to Survey Platform

IVR survey technology developer PinPoint Research has added speech-to-text (STT) automated transcription to its multi-modal survey research platform, as part of its strategy of 'Voice Driven Research'.

Emeryville, California-based PinPoint develops research technology for use by MR firms and service providers, and global brands. Its interactive voice response (IVR) surveys for consumer research offer customers hosted services capable of handling millions of simultaneous survey responses. In addition, the firm develops STT technology that captures consumer voices and immediately transcribes them for real-time analytics.

The addition of STT to the research platform provides clients with real-time transcripts of voice data collected from IVR and mobile surveys. Driven by ASR (automated speech recognition) technology, the service delivers transcripts of open-end voice responses to support text analytics, customer sentiment analysis, agent training and customer experience (CX) monitoring. In addition, it combines survey data with metadata and transcripts to provide insight into open-ended questions, and reveal consumer attitudes and sentiment. A certified audit can be used to measure transcription accuracy, and demonstrate statistical reporting accuracy across a range of variables including phone type, geography and language.

Walter Good (pictured), co-founder of MarketTools/Zoomerang and PinPoint company President, comments: 'Our new speech-to-text system delivers transcription processing with greater accuracy, shortening data delivery time and dramatically decreasing the cost of transcription for CX survey insights. It provides a radical decrease in the cost of transcription and shortens the wait time to minutes versus days'.

Web site: www.pinpointresearch.com .