New Name and Funds for Predictive Ad Specialist

Predictive ad technology specialist Dose Media, which was previously known as Spartz, has raised $25m in a Series B round of financing. The money will help it expand into new content vertical markets, launch a video studio, hire new employees, and grow its audience.

The firm, which was founded in 2009 by husband and wife team Emerson and Gaby Spartz, operates 42 community sites through which users can share content - including trivia site OMGFacts, daily 'encouragement' site GivesMeHope, and Harry Potter fan site MuggleNet. Using these sites, Dose Media attracts fifteen million readers and 160 million page views a month, and it also has millions of followers on Facebook, YouTube and Twitter. In addition, the company has developed a model that uses predictive science to measure the viral potential of web sites and apps.

New funding was led by Tribune Media Company and joined by Tayori LLC. As part of its investment, Tribune will use Dose Media's data science to optimize existing national entertainment and sports destinations.

Dose Media CEO Emerson Spartz comments: 'We're building the most technologically-advanced digital media company in the world. Our technology is space age compared to most media companies, but Stone Age compared to what it will be'.

Web site: www.dose.com .