VivaKi China Taps Site Data for Audience Targeting

Publicis-owned digital intelligence network VivaKi China has partnered with web sites China Unicom, BabyTree and Alibaba, to access their data and provide an audience profiling / targeting service.

Through the deal, VivaKi China will access carriers', vertical industry, transaction and social media data from the three sites, integrating and linking it.

David Chen (pictured), MD of VivaKi China, said: 'The partnership with carriers, vertical web sites and Alibaba is a true breakthrough in the data marketing industry. With the partnership effective, VivaKi China will invest more on mobile, vertical industry, e-coms and social platforms data, and keep consolidating a holistic data source to facilitate precision targeting'.

Web site: www.vivaki.com .