Fractal Analytics Names Head of AI and Machine Learning

In the US, predictive analytics company Fractal Analytics has appointed Lata Iyer as Head of Artificial Intelligence and Machine Learning.

The Mateo, California-based firm partners with clients to deliver a wide range of analytics services for centralized internal analytics teams or individual business units. Specialisms include big data and visual storytelling, predictive forecasting models, consumer, and shopper segmentation and insights. Earlier this year, the firm acquired personalized customer intelligence specialist Mobius Innovations, and artificial intelligence start-up Imagna Analytics.

Iyer (pictured) joins with more than twenty years' research experience in the areas of machine learning, text and speech analytics across a range of sectors. Most recently, she was VP, President & Head - Data Science at BPO specialist Xchanging, prior to which, she worked for IBM as a Partner & Executive Director - Strategy & Analytics. Earlier, she held senior analytics and BI roles at Tata Consultancy Services, HCL Technologies, and marketRx (acquired by Cognizant).

Srikanth Velamakanni, co-founder and CEO, Fractal Analytics, comments: 'AI is transforming how organizations use structured and unstructured data from within and outside the enterprise to make better and more automated decisions. I am delighted to have Lata lead our AI and machine learning (AIML) practice and solutions.'

Web site: www.fractalanalytics.com .