NAB Invests in Big Data Analytics for Broadcasters

In the US, the National Association of Broadcasters (NAB) has invested an undisclosed amount in big data firm Yet Analytics, to help radio and television broadcasters understand and use data on media consumption habits and trends.

Originally developed by the US Department of Defense, Yet Analytics' technologies collect data across multiple sources to improve workforce efficiency. Its flagship Yet Core analytics platform gathers data from web and mobile sources as well as non-traditional sources such as wearables, Internet of Things devices and sensors, to help businesses identify trends and patterns of behavior among their employees.

NAB CTO Sam Matheny (pictured) comments: 'The data collection and analysis tools that Yet Analytics has developed have the potential to help broadcasters identify workflow efficiencies and provide audience measurement enhancements that detect viewer preferences and facilitate targeted advertising. Yet Analytics puts big data to work for companies - something that is becoming increasingly important for broadcasters in today's digital media environment'.

The investment comes via NAB's tech division NAB Labs. Web sites are at www.nab.org , www.nablabs.org and www.yetanalytics.com .