Partners to Use GPS Data for Shopping Mall Analysis

Mobile location data platform UberRetail has teamed up with geospatial business intelligence consultancy B.I. Spatial and US shopping center data source Directory of Major Malls (DMM), to analyze shopping centers and malls using mobile device GPS data.

Through the partnership, UberRetail will analyze the data captured within DMM shopping center locations, accurate to within three meters. B. I. Spatial will take the results and add visitors' likely home locations, linking them to the trade areas. The trio says the alliance will offer a 'quick and more relevant' set of data and tools and avoid the need for customer intercept studies.

The location data can be provided in a variety of common formats, and will be combined with demographic and psychographic data to develop trade area profiles, retail sales forecasting, real estate strategy development, and to enhance retailers' local marketing campaigns.

Tama Shor, President and CEO of DMM, says the partnership will provide retail clients with a method to identify new sites; analyze both their current locations and those of competitors or complementary retailers; and deliver precise and targeted advertising across multiple media.

Web sites: www.uber-retail.com , www.shoppingcenters.com and www.bispatial.com .