Euclid in Good Shape with $20m More Funding

In the US, location-based retail data specialist Euclid Analytics has closed a $20m Series C funding round, with which to continue its rapid growth.

The firm uses location analytics technology to help physical retail locations understand their customers' online and off-line behavior and the links between them. Euclid now serves more than 500 brands in 65 countries across tens of thousands of locations, and analyses more than 300 million shopping sessions each year. Last June, the company launched a solution called EventIQ to measure the impact of in-store activities on traffic, customer behaviour and sales.

Since its founding in 2010, Euclid has raised $44 million, including $17.3m in February 2013. The latest round was led by Cox Enterprises, with participation from new investors Groupe Arnault and Gold Sky Capital; and existing investors Benchmark Capital, NEA and Harrison Metal. Duncan O'Brien, Cox's SVP and General Manager of Corporate Strategy and Investments, joins the Euclid board.

Brent Franson (pictured), CEO of Euclid Analytics, comments: 'As Euclid continues to lead the digital transformation within brick-and-mortar, our deep understanding of the physical world is helping businesses gain a single view of their omni-channel customer and deliver the best in-store experience. With this new funding, we will continue to build the world's leading location analytics platform - all leveraging the ubiquity of Wi-Fi, and without the need to install any new hardware'.

Web site: www.euclidanalytics.com .