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Big Data Firm ListenLogic Acquired
Technology services and solutions firm Anexinet Corporation has announced the acquisition of big data and real-time risk sensing specialist ListenLogic, LLC, for an undisclosed sum.
Anexinet, itself headquartered in Greater Philadelphia and part of the portfolio of LA-based Marlin Equity Partners, focuses on helping US clients use technology solutions to better engage clients and improve their businesses. Its latest buy, ListenLogic, applies text mining software to unstructured data from social media, open-ended surveys, call center notes and internal documents, integrates it with structured information, and applies modeling, predictive analytics and real-time risk sensing solutions. A Pharmaceutical & Health division, ListenLogic Health, specializes in providing brand and market intelligence to life science companies.
Joseph Lanzisera, President of Anexinet, says of the deal: 'As a leader in unstructured data analytics and social intelligence, ListenLogic is a perfect complement to our existing digital and customer analytics solutions'. Mark Langsfeld, his opposite number at ListenLogic, comments: 'We share Anexinet's vision for the need to improve how customer analytics help organizations drive their brand and marketing strategy. We believe all industries can benefit from integration of unstructured and structured data and we are excited to expand these capabilities with the addition of Anexinet's technical team and partners'.
The firms are online at www.anexinet.com and www.listenlogic.com .
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