Nielsen Adds Facebook Chats to Twitter TV Ratings

Nielsen is expanding its Twitter TV Ratings to include Facebook conversations, and has renamed the service 'Social Content Ratings'. The firm says it also plans to integrate Instagram at a later date.

Originally launched in 2012, the Twitter TV Ratings metric covers the reach on Twitter of conversation about TV programs. It includes both those participating in the conversation and those who were exposed to the activity, in order to analyze the effects of social media discussions on TV viewing and vice versa.

With the new 'Social Content Ratings', Nielsen will provide standardized, third-party measurement of social media conversations about original video programming from TV and over-the-top streaming providers. The firm claims this will be the first solution to measure aggregate-level program-related conversation on both social media networks, including posts shared with family and friends, followers, and publicly. The expanded ratings should be available in the first half of 2016, in all markets where Nielsen Twitter TV Ratings are currently available (Australia, Italy, Mexico and the US).

Nielsen Social President Sean Casey (pictured) comments: 'The development of Social Content Ratings reflects Nielsen's commitment to continually adapt our services to meet the needs of the industry and is part of our ongoing effort to evolve our measurement to reflect the total audience across screens and platforms. Nielsen Social measurement is evolving to provide a comprehensive, standardized picture of how consumers are responding to program content through social media, wherever and whenever'.

Web site: www.nielsen.com .