Lee Takes Senior Role in Ipsos Innovation Division

Ipsos InnoQuest has appointed former Mondelez exec Linda Lee as President, Global Solutions, based in New York.

She joins from snacks company Mondelez, where she spent more than ten years in marketing, general management and insight roles, including leading the $2.5bn North America Savory portfolio, launching two new brands and categories, and leading global innovation for Cadbury. Before this, she spent ten years in consumer insights at General Mills and in products research / R&D at P&G. She studied Chemical Engineering at Cornell and is fluent in Mandarin.

In her new role, she is tasked with developing the division's portfolio of innovation solutions (including overnight and mobile solutions, as well as online communities), as well as helping clients with their innovation challenges.

Lauren Demar, the division's Global CEO, enthuses: 'Linda Lee is an invaluable asset to Ipsos InnoQuest and we are thrilled to have her on board. We are confident that Linda will help propel our innovation solutions into the digital age and beyond, and we look forward to her sharing her leading-edge thinking with our clients and the industry at large'.

Group home page: www.ipsos.com .