fiftyfive5 Branches Out with Senior Shopper Hires

In Australia, insights consultancy fiftyfive5 has expanded into retail strategy, category management and shopper insights, appointing Sue Temple as Director Shopper and Category, and Peter Firth as a Consultant.

fiftyfive5 was launched in Sydney, Australia in 2010 by three former Directors of The Leading Edge: Karen Phillips, Mark Sundquist and Darren Kemp. The firm now boasts a team of 50, working for clients in Australia, New Zealand, the US and the UK.

Temple joins after nearly three years at Woolworths, where she initially developed a category management framework, data tools and training programmes, and latterly led the transformation of the Loyalty business with a focus on overall strategy, research, and analytics software and processes. Prior to this she spent more than twenty years working in senior category and shopper roles for FMCGs, including both PepsiCo and Coca-Cola, and Quaker Foods.

Firth joins after fourteen years at TNS, most recently in Melbourne where he was the national lead for Shopper Insights, having worked across multiple sectors, methodologies and clients since his transfer in 2011 from the UK office.

Kemp comments: 'We are delighted to announce a significant development of our research and consulting capabilities into retail strategy, category management and shopper insights with the appointment of Sue Temple and Peter Firth. These appointments reflect the increasing importance, we see and our clients are demanding, in uncovering retail, category and shopper insights and combining them with consumer, brand and marketing research to reveal new opportunities for innovation and growth'.

Web site: www.fiftyfive5.com .