Biddlecombe Joins BrandHook in New Sydney Office

Brand insight agency BrandHook has open an office in Sydney and appointed Leading Edge co-founder Tim Biddlecombe as Head of Strategy.

Biddlecombe, who will be based in the new office in the Sidney suburb of Surry Hills, began his market research career at MIL in London after graduating from the University of Bradford in 1981. In 1990 he co-founded The Leading Edge Market Research Consultants, which went on to become one of the country's largest agencies; and in 2001 he formed Arnold & Bolingbroke in Sydney. He joined BrandHoook in November 2015.

BrandHook founder and CEO Pip Stocks comments: 'for us to lure someone of Tim's calibre is a real coup. From his work setting up The Leading Edge to his establishment of Arnold & Bolingbroke, he is well-known in the industry and for good reason. Tim is key to establishing our operations in Sydney and we are loving the chance to work together to deliver momentum and clear thinking to keep our clients' brands moving in the right direction'.

The agency, which already has offices in Melbourne and London, is soon to publish its first book, Closing the Gap: a Guide for Marketers, which is based on a podcast series bearing the same name.

Web site: www.brandhook.com .