MeritDirect Buys Analytics Specialist FCI

US-based integrated marketing agency MeritDirect has acquired marketing analytics specialist Furgiuele & Company Inc. (FCI) for an undisclosed sum.

Founded in 1984, FCI provides data solutions for marketers through consulting and analytical services, as well as proprietary software applications.

As part of the deal, FCI VP Rob Healy, and Senior Developer James Barash join MeritDirect, along with FCI founder Joe Furgiuele (pictured), who comments: 'MeritDirect is dedicated to its clients' success, developing and adapting their product and service offerings to meet the ever-increasing demands of data-driven integrated marketing. That commitment aligns seamlessly with ours, while their size and scale affords us opportunities that will be personally and corporately exciting and challenging'.

MeritDirect CEO Rob Sanchez adds: 'We have been working with FCI for many years, and they bring a wealth of experience, analytical skills and tools to enhance our existing capabilities. The FCI acquisition aligns well with our continued strategy to build our analytical capabilities and solution-based marketing services, we welcome them aboard'.

Web sites: www.meritdirect.com and www.fcidms.com .