Unruly Adds Emotional Targeting Option

London-based video ad distribution and tracking platform Unruly has added an emotional targeting feature to its Unruly-in-Article format, to enable advertisers to target the people most likely to engage emotionally with specific video creatives.

News Corp-owned Unruly tracks 'trillions' of video views using a proprietary measurement platform and analytics dashboard, allowing clients to measure the impact of their social media video strategies against their competitors'. In addition, the company uses historical sharing behaviour to predict the potential for video ads to go viral across all digital touch points.

By adding the existing Custom Audiences feature to the Unruly-in-Article format, UK advertisers can connect with those consumers most likely to experience a strong emotional connection to video creatives on the immersive outstream format. This format places video ads within premium editorial content and only begins to play when the video is viewable, allowing consumers to choose whether to watch the content or skip.

Sarah Wood (pictured), co-founder and co-CEO at Unruly, comments: 'By using emotional targeting across Unruly's In-Article format, advertisers will have the power to pinpoint the most receptive segment of their audiences, across trusted, premium sites, via ad formats that engage rather than enrage consumers'.

Web site: www.unrulygroup.com .