Kantar Health Launches Patient Insights App

Kantar Health has partnered with mobile survey tech firm Lumi to launch an app through which to conduct short surveys, collect picture and video content, and passively collect biometric and activity data from a wide range of mHealth (mobile health) and wearable devices.

The new app has been specifically designed to help clients uncover insights into the patient journey, medication adherence and compliance, product usage experience, and health outcomes. Other features include barcode scanning, voice-to-text audio capture, and GPS/location capture.

In addition, the app will help provide in-the-moment feedback on specific patient or caregiver events, as well as longitudinal engagements and the ability to engage the same respondents multiple times during the course of a year. While the app will monitor physical activity, sleep and gait data from wearable fitness trackers, Kantar Health will also be able to collect and analyze biometric data such as blood glucose, BMI, blood pressure, heart rate, stress levels and more.

Brian Mondry (pictured), Kantar Health's Global Head of Digital Innovation, comments: 'Mobile-enabled, mHealth-connected market research enables us to capture patient insights around events as close to the 'moment of experience' as possible, whether that experience is a bout of nausea, pain attack or doctor/patient consultation. Mobile also enables us to gather rich, emotional data in the form of pictures and video by leveraging smartphone camera features, allowing for a more resonant view into patient experience.'

Web sites: www.kantarhealth.com and www.lumiinsight.com .