Network Research Debuts 'Fabric' Knowledge Management Tool

In the UK, insight agency Network Research has launched a knowledge management tool called Fabric, to help companies better engage with customers, interpret behaviour, and plan actions customised to their business needs.

Founded in 1987, London, Bristol and Edinburgh-based Network Research offers a range of services with in-house skills which include four call centres with 150+ CATI stations, quantitative and qualitative experts, and online software. Its new tool gathers customer feedback from multiple sources - such as CRM systems and survey data - then tailors this information to meet the specific needs of individual users. Each Fabric tool is customised, to provide a bespoke system for each company's needs, and data can be interrogated to make comparisons and benchmarks, and to see how individual actions contribute to broader company objectives.

The solution has been trialled by several clients in the financial services and the healthcare sectors, and one current implementation supports 27,000 users, who can access various tiers of information. MD Virginia Monk (pictured) comments: 'Fabric allows companies to engage meaningfully with customers and take informed actions, much faster than ever before. As it is bespoke, it means that customer experience can now become part of every employee's working life - everyone will understand the impact of what they do and what actions to take to deliver profitable improvements for the business.'

Web site: www.networkresearch.co.uk .