Beintoo Spins off BI Services into Cuebiq Business

Mobile marketing company Beintoo has spun off its business intelligence (BI) services into a separate US-based firm called Cuebiq, to help businesses understand consumers' offline behavior and purchase intent. The new firm has already launched a footfall attribution dashboard called VisitQ.

Cuebiq products have been designed for market research and financial services firms, as well as marketers. In the ad sector, the company works with several industry partners that use its data to offer geo-behavioral/enhanced targeting capabilities for campaigns running on their platforms. The firm also partners with cross-device marketing companies, and data onboarding and connectivity services businesses, to make its data and analytics available across all devices.

In addition, through the launch of InsightQ, the firm will gather data on the location, frequency and time spent by mobile users at points of interest, in order to offer analytics and insights into consumers' offline behavior and purchase intent.

Cuebiq will be led by former Beintoo CEO Antonio Tomarchio (pictured), who comments: 'Through our data, we allow companies of all sizes to gain unparalleled insights in real-time about real-world consumer behavior and trends. Leveraging our global leadership position in geo-behavioral data, we are giving the market a new way to think about business intelligence capabilities.'

Web sites: www.beintoo.com and www.cuebiq.com .