MetrixLab Adds Digital Analysis and Reporting Features

Netherlands-based online specialist MetrixLab has added a digital analysis and reporting tool to its insights platform, to enable users to access survey data early in the fielding process, and track or manipulate this data after the study closes.

Through the addition, the firm has incorporated visual customized reporting in addition to cross-tabulation functionality into its platform. Users can customize images, titles and chart types, and the tool also offers improved data mining capabilities to enable a deep dive into the data - i.e. users can layer data, create custom variables and filters and multiple significance levels, combine prompts and highlight trending.

Executive Officer Jan Willem Gerritsen (pictured) comments: 'Our clients have shared their needs to understand study results as they form, as well as learn the complete insights as quickly as possible. From individual survey monitoring, to KPI's delivered in multi-source dashboards, we concentrate on delivering innovation that enables global brands to meet their insights goals.'

Web site: www.metrixlab.com .