US Firms Merge to Form 'Data Decisions Group'

In the US, FGI Research & Analytics (FGI) and Web Decisions Group (WDG) have merged to form a new company, Data Decisions Group.

The new company promises a data-driven 'system of insights' for marketing decisions, with services including consumer data and lists, customer panels and insight communities, research and analytics including segmentation, and omnichannel software to manage all touchpoints.

Mike Hail, CEO of WDG becomes CEO of the new firm while FGI Chief Exec David Wilson becomes its President & COO. The senior team also includes David Schneider as EVP, Business Development, and Dino Fire as Chief Science Officer.

With locations in Chapel Hill, North Carolina and Dallas, Texas the company is online at www.datadecisionsgroup.com .