Q-nomy Launches Customer Journey Analysis Tool

In London, digital customer experience software firm Q-nomy has launched a solution called Q-Flow Insight, to enable retailers and service providers to analyse customer journeys in physical stores and across online and mobile platforms.

Q-nomy's software solutions allow clients to optimize the customer experience in their branches or stores, helping to tailor the individual experience of visiting the store or service centre, from entrance to exit, and to develop targeted multi-channel messaging and advertising.

Q-Flow Insight analyses customer flow and behaviour across multi-channel journeys, and forms part of Q-nomy's Q-Flow suite, which includes smart appointment scheduling, check-in and queue management, customer relations, business process optimization and other business-enhancement features.

Michael Allen (pictured), Head of Operations, Q-nomy UK, comments: 'Until now, valuable data generated by the customer journey across channels was processed in vertical business intelligence (BI) systems, and a complete, cross-channel view was hard to achieve. Q-Flow Insight lets retailers map and optimize the customer journey across all channels in a single solution that costs less than homegrown BI systems or tailored tools'.

Web site: www.qnomy.com .