Zodiac Raises Funds for CLV Prediction Tool

In New York, predictive analytics start up Zodiac has secured a $3m seed funding round, which it will use to launch its solution forecasting individual customer lifetime value (CLV).

Founded last year by Wharton School Professor Peter Fader (pictured), along with Artem Mariychin, Justin Bleich and Daniel McCarthy, Zodiac offers a cloud-based platform to help marketers understand which customers will purchase again, how much they will spend, and which are going to churn - all based on raw sales data. The firm uses probabilistic models to predict customer behavior and deliver instant, individualized CLV forecasts.

The seed round was led by First Round Capital, with participation by Metamorphic Ventures and others. Commenting on the launch, Mariychin said: 'With this funding and the decades of research into CLV by Professor Fader, marketers finally have a predictive platform that enables them to tell high-value customers from low-value. Debunking the 'hot hand fallacy' that all customers who have spent a lot in the past will simply continue to do so, we offer accurate, real-time intelligence on how customers will behave in the future'.

Web site: www.zodiacmetrics.com .