Pitney Bowes Unveils 'Single Customer View'

In the US, technology firm Pitney Bowes has launched a 'Single Customer View' software feature, to help organizations understand their customers in real-time across all channels of engagement.

Widely known for its services in shipping and mailing, Pitney Bowes offers a broad range of products and services including customer information management, location intelligence, customer engagement and global eCommerce. The new feature has been developed to enable clients to link together pockets of knowledge - including that gathered from mobile devices and social media chatter, customer records, insights and interactions - to allow new context to be added to existing customer profiles.

Powered by the latest update to the firm's big data cleansing and matching tool the Spectrum Technology Platform, the new feature gives users information on what consumers buy, how they shop, where they spend their time, and what they value, with uses including sales, personalisation and predictive analytics.

Jack Bullock (pictured), SVP of Software Solutions, comments: 'It all starts with the ability to accurately and precisely identify customers, despite the quality of the input data. To do so, you need a technology with a longstanding history of dealing with name and address-related data challenges across the globe, and there's no one in the world who understands names and addresses better than Pitney Bowes'.

Web site: www.pitneybowes.com .