Turner Hires Microsoft's Hritzuk for New Insights Role

In New York, broadcaster Turner has appointed Natasha Hritzuk in the new position of VP of Client Insights and Content Partnerships Research. The role includes overseeing research strategy and data analysis to support Turner Incite, the firm's ad sales intelligence platform.

Hritzuk (pictured) joins after nearly five years at Microsoft Advertising, most recently as Global Head of Research and Insight, informing new directions in consumer and monetization strategy, and developing new custom measurement offerings. Prior to this, she worked for General Mills as Head of Category and Consumer Insights, UK & Ireland; and she specialized in branding and communications research at Wirthlin Worldwide.

As part of her new role, Hritzuk will develop research strategies to quantify the value of new capabilities such as Turner Native Plus and Launchpad, as well as cross-company marketing campaigns. She reports to CRO Howard Shimmel who comments: 'Natasha is a proven leader with a background rich in digital and brand research experience. Her thoughtful approach to our industry and many accomplishments will lend well to building out this new role and collaborating with our larger research team'.

Web site: www.turner.com .