Kochava Launches 'First' Chatbot Measure

US-based mobile campaign attribution analytics and optimization firm Kochava has launched a measurement support service for chatbots - artificial intelligence software which converses with humans via voice or text.

Chatbots are commonly used for customer service or information acquisition purposes, and employ natural language processing or scan text for keywords to generate the most appropriate reply. Recent high profile news stories have followed Microsoft's tribulations after its Tay chatbot was taught racist abuse; and Facebook's announcement yesterday that it will help brands to use chatbots to engage directly with the 900 million users of its Messenger app.

Kochava's new service has been designed to support those clients currently tapping into the emerging channel. Using the system, clients can understand how users come to interact with, or allow a bot to start a conversation with them. Once a user clicks through from the initial greeting into the bot experience, an app sends Kochava a click-tracking notification.

CEO Charles Manning explains: 'As we explore how bots can interact with consumers, and brands begin to create chat-optimized ad campaigns at scale, Kochava is ready with a universal platform to track and measure interaction across multiple channels and devices, giving brands a truly comprehensive view of their customer's engagement. Brands want and need to measure every customer touchpoint and what better circumstance to measure if chatbots are indeed accelerating interaction and reducing friction'.

Web site: www.kochava.com .