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Lightspeed GMI to Build US Household Panel for comScore
WPP digital data collection firm Lightspeed GMI has signed a multi-year panel building and maintenance contract with comScore, and hired Chris Fabber to lead it. The resulting 'Total Home Panel' will provide comScore with a window on cross-device Internet traffic in US households.
Fabber joins to lead the initiative with the title of VP, Behavioral Panels, AMS, and will oversee panel recruitment, installation and call center operations. Most recently he was SVP Sample Solutions at MRops, and he worked previously for GFK Consumer Experiences North America, Panel Direct Online, InsightExpress, TNS and The NPD Group.
Lightspeed GMI COO Americas Chris Urinyi says the deal is a milestone in the firm's effort to strengthen its core offerings. 'We have been rapidly expanding our ability to collect behavioral data, from our global proprietary consumer panels to custom panels. comScore has a solid reputation for its global cross-platform measurement. Our partnership will drive growth for both companies, unique value for our panelists and broaden our capabilities'.
Founded in 1996 and headquartered in Warren, New Jersey, Lightspeed GMI is part of Kantar and has more than 5.5 million online research respondents in 45 countries.
Web site: www.lightspeedgmi.com .
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