Kantar Health Hires General Manager in China

Kantar Health has appointed former Double Helix exec Diana Tan as General Manager, China, with a remit to introduce new approaches to physician and patient insights, based on the firm's proprietary digital and mobile methods.

Tan (pictured) was previously Head of Market Research, APAC in Double Helix's Singapore office. Prior to this she worked as Principal, Primary Market Research at IMS Health, in charge of a team which delivered solutions to pharma clients across the region; and earlier, she set up the APAC office for Cataliz Research, and held senior roles at Michelin and Research International.

Commenting on the appointment, Graeme Jacombs, MD - Asia Pacific, Middle East, Africa, said: 'Social and digital communication channels are changing how both patients and doctors receive information and how they communicate with each other. Diana will help our clients to understand how doctors are responding to the new digital, multichannel environment in which they operate and how this environment will help them better treat their patients'.

Web site: www.kantarhealth.com .