dataSpring Hires in New York and Shanghai

Panel and survey software firm dataSpring has appointed Mark Sullivan as Director of Business Development - East Coast, based in New York; while Irene Wang joins as Director of Business Development - China, based in Shanghai.

Previously known as Research Panel Asia (RPA) and acquired by MApps last year, dataSpring offers market researchers and end clients a package which comprises global sample (four million plus panellists in more than 35 countries), full service, and a proprietary survey programming and tabulation tool. Panel coverage includes Japan, China, Korea, the US and the UK.

Sullivan joins the firm from Critical Mix, where he served as Director of Customer Development; while Wang was previously Sermo's Regional Manager of Greater China and Korea. Each brings more than eight years' market research industry experience. John Crum, SVP, Talent & Brand Management, comments: 'At dataSpring, we don't just invest in great products, we also invest in amazing people. We're very lucky to have Mark and Irene on-board, and look for them to make an immediate impact as they leverage their industry knowledge and contact network'.

Separately, the firm has relocated its Shanghai operations to new premises, where its product development and local sales teams are now based.

Web site: www.d8aspring.com .