Madison Logic Acquires Dublin's Internal Results

New York-based B2B purchase intent data provider Madison Logic has acquired Dublin-based Internal Results, which provides B2B lead generation solutions for IT and technology companies. Terms of the deal were not disclosed.

Internal Results currently has more than fifteen million B2B business contacts globally, and works for clients across Europe, the US, APAC and Canada. Madison Logic says it will combine Internal Results' database with its own intent data, to provide marketers with the ability to deliver targeted messaging and content to in-market prospects.

Tom O'Regan (pictured), CEO of Madison Logic, comments: 'Internal Results provides a valuable data set that allows us to better serve the needs of our growing roster of global B2B clients. Bringing together Internal Results' database with Madison Logic's B2B data will give marketers unprecedented reach and access to the most comprehensive solutions available'.

Web sites: www.madisonlogic.com and www.internalresults.com .