Seed Funds for Location-Based Targeting Firm

Location-based mobile marketing firm Rover has raised $1.1m in a round of seed funding, which it will use to enhance its platform, and expand its sales and marketing teams in both the Toronto and San Francisco Bay areas.

Rover uses beacon and geofence technologies to enable companies to reach consumers on their mobile devices with targeted, location-relevant content. Users can build and deploy campaigns within minutes with no coding required, and the tool's advanced analytics then track metrics such as venue visits and lapsed customers, while evaluating content performance.

The new funding round included contributions from BDC Venture Capital and 500 Startups, as well as from angel investors in the marketing tech and SaaS industries. CEO and co-founder John Coombs (pictured) comments: 'Our vision for the future of proximity marketing goes beyond sales and extends to the customer experience. To help the market realize the full potential of this technology, we are eliminating hurdles to adoption, putting marketers in the driver's seat and enabling engaging experiences because that's what ultimately drives not just ROI, but also loyalty'.

Web site: www.rover.io .