FocusVision Hires Neuroscience Specialist

In the US, research technology and services group FocusVision has appointed cognitive neuroscience specialist Ryan Baum.

The firm was founded in 1990 as a provider of live video transmissions of qualitative research, since when it has acquired Qualvu and its qual intelligence platform 24Tru, Research Reporter developer Insight Marketing Systems, quant MR tech firm Decipher, research tool developer Revelation Global and MR video streaming firm ActiveGroup. At the end of last year, its management team bought the company with the assistance of private equity group EQT.

Baum joins from Millward Brown Vermeer, where he served as Quantitative Research Consultant with a focus on ad hoc design, prior to which he worked for Buyology as Senior Director of Cognitive Research Strategy. He specializes in a variety of methodologies used in cognitive neuroscience and psychology to better understand the subconscious preferences and behavior of consumers, and his experience covers areas such as concept, ad, pricing and branding research; package testing; implicit psychological testing; and sensory evaluation.

Web site: www.focusvision.com .