GfK Names MD for Market Opportunities and Innovation

GfK has appointed Stacy Bereck as Managing Director of its Market Opportunities and Innovation team in North America.

The team offers services ranging from growth planning to product launch forecasts. Bereck (pictured) joins with more than twenty years in the market research industry. For the past nine years, she held leadership roles at Ipsos, including SVP and Client Service Team Lead for the Marketing IMQ group, which manages innovation, market understanding, product testing and shopper research. Earlier, she spent fourteen years at GfK, latterly as head of the GfK NOP Consumer team in North America.

Holly Jarrell, GfK's Head of Product Groups for North America, comments: 'We are thrilled to have a leader of Stacy's vision and caliber take on such an important practice for us. Clients have remarkable confidence in her judgment and insights, and they have never been more challenged by the task of innovating wisely. We know Stacy will help us bring the best of GfK to bear on clients' toughest white space and product development problems'.

Web site: www.gfk.com .