MRC Grants Sizmek Viewability Accreditation

The Media Rating Council (MRC) has accredited digital ad management company Sizmek for its measurement of viewable desktop display impressions.

Sizmek offers a wide range of technology and data integrated with more than 100 partners, providing solutions in areas such as attribution, data management, audience measurement and SEM. The firm's MDX platform enables marketers to gain new insights by layering video viewability against the rest of their ad engagement data.

The accreditation confirms that video impressions counted on ads served through the MDX platform meet MRC requirements for video viewability across both Flash and HTML5 instream formats on desktop. George Ivie (pictured), MRC Executive Director and CEO, comments: 'This achievement, along with Sizmek's previous accreditation for desktop display viewability, puts it among a select group that are MRC accredited for both display and video viewability, and serves as a clear demonstration of its commitment to the greater accountability that high quality measurement provides'.

Web site: www.sizmek.com .