S4M Gets MRC First for Post-Click Metrics

Software firm S4M has been granted Media Rating Council (MRC) accreditation for its mobile ad metrics; and says it is the only company so accredited for a number of mobile post-click functions including landings for browsers, and installs and opens for apps.

Paris-based S4M (Success for Mobile), which has five additional offices in the US, Europe, Asia Pacific and Latin America, offers access to a platform providing personalized mobile content. The firm has now received MRC endorsement for its served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers, and applications, based on its proprietary technology for HTML5 ad formats.

CEO Christophe Collet (pictured) comments: 'With this accreditation, we are committed to keeping our high standards in place for our partners and providing them with the most efficient assessments of their customer journeys on mobile. We firmly believe that advertisers should only pay for ads that have been truly delivered to mobile devices and we are proud to provide our clients with the most accurate views into their mobile campaigns'.

Web site: www.s4m.io .