TNS Probes the Mystery of 'Last Minute Swing'

With the UK's 'Brexit' referendum vote looming tomorrow, TNS has revealed details of an Election Day Voter Panel of 200 people intending to vote. The Panel aims to investigate the reasons for the much-discussed phenomenon of 'last minute swing', apparently common in referenda and elections.

Panellists have been asked to submit video vox pops at two stages: in the days leading up to the referendum, discussing how they intend to vote and why; and then on polling day itself, how they voted and why, including an explanation of the reasons behind any late change.

Dr Michelle Harrison (pictured), Global Head of Public Affairs at Kantar says the Panel will provide 'important additional insight into the issues that have been driving public opinion in the run up to the Referendum. It will help us understand the role of the campaign during the last few day of campaigning... If there is a last minute swing it will help us to understand who changed their minds and why'.

TNS will release the initial findings at 10:00pm tomorrow, Thursday 23rd June, with a further update at midnight. A summary show reel of the videos will be available from 12:30pm on Friday 24th June.

TNS is part of Kantar, the insights or 'DIM' division of WPP, online at www.kantar.com .