Causemedia Floats Data-Driven Marketing Firm

In the US, marketing group Causemedia has launched a new marketing and technology company called Matchfire, which it says will 'blend strategic creative services with technical solutions and data-driven insights'.

The group already includes StudioGood, a digital marketing agency; charity auction firm Kompolt, and patron, a branding and design agency.

Matchfire will help clients develop, run and track their campaigns, with services including data analytics, business and social purpose consulting, branding, website and mobile app development, and campaign planning. Two technology products will be offered: Mently, a 'consumer experience engine' to predict and create smart interactions with audiences; and SaaS offering Storily, which delivers data-generated engagement, audience insights and content targeting.

Chris Noble, CEO of Matchfire, comments: 'By blending strategic creative services with technical solutions and data-driven insights, Matchfire can execute the big idea, and has the team and tools to make it grow and resonate to ignite action and advocacy for our clients and their audiences. This approach to marketing is a model that more agencies and technology companies are going to have to embrace to engage today's consumers and advocates'.

Matchfire has offices in New York City, Washington DC, Dallas, and San Luis Obispo, and is online at www.matchfire.com .