Adelphic Hires Former Google / Apple Exec to Lead the Americas

Cross-device ad targeting and analytics specialist Adelphic has appointed former Google and Apple exec Jacqueline Berg as General Manager of the Americas.

Boston-based Adelphic, which expanded last year with the opening of an office in London, provides a platform called Audience Cube, through which clients can target their mobile customers with relevant ads. Its Predictive Data Platform is then used to measure the response, and can target ads in real-time by analyzing up to 30 customer identification 'signals', including their age, gender, location and the time, in addition to their device and network.

Berg (pictured) joins with nearly two decades' experience in digital advertising sales. She was previously Global Channel Sales Lead for Apple's iAD, prior to which, she spent a decade with Google DoubleClick, where she latterly served as Head of Sales and Strategy for the publisher business group. Earlier in her career, she held senior roles at 24/7 Read Media, and AdKnowledge.

In her new role, Berg will expand partnerships with current and potential clients. CEO Michael Collins comments: 'The rapid evolution of programmatic, mobile and cross-channel advertising continues to present Adelphic with massive growth opportunities. Jackie's experience building and guiding high-performance sales teams for some of the industry's leaders will help us stay focused on meeting the rapidly evolving needs of our customers, which will translate to continued exponential growth in the Americas.'

Web site: www.adelphic.com .