Razorfish Introduces COSMOS Data Intelligence Platform

Publicis-owned full-service digital agency Razorfish has introduced a platform called COSMOS, which offers a combination of cognitive algorithms, data intelligence, and machine learning to help create brand experiences across all marketing touch points.

Powered by patent-pending artificial intelligence algorithms, COSMOS can be used to bring together fragmented audiences, disparate customer data sources, and siloed brand experiences. By mining behavioral data, and in turn predicting the needs, wants, and motivations across the entire customer journey, the firm says that marketers are able to unlock new streams of revenue and create business impact. The COSMOS intellectual property was developed and is led by Razorfish Chief Intelligence Officer Samih Fadliand, supported by more than 1,500 data consultants and 6,000 delivery resources across 21 countries globally.

CEO Shannon Denton (pictured) comments: 'With COSMOS, we can now harness intelligence from online and offline data to create a single view of the customer, while at the same time creating experiences that will not only disrupt and drive growth for businesses but also improve the lives of their customers.'

Web site: www.razorfish.com .