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Intelligence Team Launches on Back of Webby Awards
Webby Media Group, the company behind the Webby Awards, has set up a research and intelligence division called Webby Insights to provide industry data about award-winning creative digital work from around the world.
The annual Webby Awards recognise excellence on the Internet, with categories including web sites, online film and video, advertising, mobile sites and apps, and social media. Webby Media Group is also behind daily subscription e-mail Netted, which provides details of sites, apps and connected products to more than 500,000 subscribers around the globe.
Webby Insights will draw on the group's work and content to offer customized research, market intelligence, and trend forecasting reports across each of the Webby Awards' categories to agencies, brands, marketers and advertisers. The team will be led by Angela Carola (pictured), who joins with more than twelve years' marketing and product development experience gained at Advertising Age. During her time with the business, she held several leadership positions including General Manager, Integration and Conferences; Senior Director, Conferences; and Director of Marketing.
Commenting on the launch, David-Michel Davies, CEO of Webby Media Group, said: 'Tens of thousands of industry professionals come to Webbyawards.com every day to look at award-winning Internet work that can inform their current projects. Our goal with Webby Insights is to share more data and intelligence about what makes great work online, and help our community of Internet professionals make even better work in the future.'
Web site: www.webbyawards.com .
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