Ugam Expands Brand Intelligence Offer

Managed analytics firm Ugam has extended its Brand Intelligence suite of products, with the addition of new marketplace intelligence, promotion monitoring, competitive intelligence, 'where to buy', and product content insights features.

Founded in 2000, Ugam serves global retailers, brands and market research firms via a team of 1,000-plus based in Mumbai and Coimbatore, India, as well as in New York, Dallas and London. Its services include multi-country and domestic project management, data collection, tabs and analysis, competitive intelligence solutions and predictive analytics.

Through its expanded Brand Intelligence offering, Ugam says it can provide clients with the data and insights needed for monitoring their products' online channel prices, presentation and promotions, enforcing minimum advertised price compliance, and improving conversion.

Chief Innovation Officer and co-founder Mihir Kittur (pictured) comments: 'As B2C, and more recently B2B, brands and manufacturers increasingly embrace and accelerate digital, it becomes imperative for them to understand and monitor their performance and how they are being represented on their retail channels. Our comprehensive Brand Intelligence offering delivers true insights which help brands make impactful business decisions and ensure a consistent and better shopping experience.'

Web site: www.ugamsolutions.com .