Mindshare and Vidooly Launch 'Kyve' Video Tracker

WPP-owned media agency network Mindshare has partnered with video big data analytics startup Vidooly, to co-create and launch a platform called 'Kyve' for advertisers to track online video viewing in India.

The pair have developed 'Kyve' to provide advertisers and brands with insights into the viewership habits of their target audience, and understand viewers' consumption and engagement. This data will be used to help Mindshare India source partners and influencers for brands to engage with for content creation; and to scan, seed and strategize end-to-end digital video and content strategies for brands. It can also be used for brand targeting on online video, measuring the success of video campaigns.

Prasanth Kumar (pictured), CEO, Mindshare South Asia, comments: 'The 'Kyve' tool is the first of its kind to track the user journey of online viewership and develop a video strategy that is weaved into the consumer conversation. We at Mindshare are hopeful that 'Kyve' will redefine the way brands advertise and are certain that our partnership with Vidooly will take us places in delivering quality services to consumers.'

Web sites: www.mindshareworld.com and www.vidooly.com .