Webtrends Launches Big Data Connector

Digital analytics specialist Webtrends has launched a big data tool called the Infinity Data Connector, allowing brands to collect and feed visitor-level analytics data from web sites, mobile apps and connected devices into on-premise or cloud-based big data stores.

Built on the firm's Infinity platform, the new tool enables data collection from any digital channel to be delivered to Hadoop-based or other data stores. Data collection options include a universal tag, advanced mobile SDKs and a data collection API; and the system also supports technology for storage such as Hadoop/HDFS, Amazon S3, Amazon Redshift, Microsoft Azure and Teradata.

CEO Joe Davis (pictured) comments: 'To stay competitive, brands want a holistic view of their customers so they can deliver more personalized experiences and make more informed decisions. For brands that need to understand and act on customer behavior, the Infinity Data Connector will provide a major assist. We're now able to help our clients leverage rich behavioral data with unprecedented simplicity, scalability and security'.

Web site: www.webtrends.com .