$8m Funding for Customer Lifetime Value Start-Up

US-based Amplero, which offers a predictive customer lifetime value (CLV) management platform, has closed an $8m Series A round of funding. The money will be used to boost presence in the telecoms sector and expand into gaming, banking and subscription software.

Founded earlier this year as a spinout from software firm Globys, the Amplero Intelligence Platform (AmpIP) uses machine learning combined with marketing automation to test thousands of customer interactions, and optimize marketing based on individual customers and context.

New investment has been led by Wildcat Venture Partners, with participation from Globys/Trilogy Equity Partners, Salesforce Ventures, and Seven Peaks Ventures, and funds will also be used to grow the Amplero team. CEO Olly Downs (pictured) comments: 'Between our revolutionary product, this infusion of smart capital and our world-class team, we couldn't be more eager to accelerate our go-to-market strategy and enable marketers to achieve what's not humanly possible'.

Web site: www.amplero.com .