GameAnalytics Acquired by Mobvista

Gamer behaviour analyst GameAnalytics has been acquired by mobile ad platform Mobvista for an undisclosed sum.

From its headquarters in Copenhagen and offices in Berlin and London, GameAnaltyics offers a free platform for more than 25,000 developers, with over a billion unique players tracked since launch in 2012. The platform currently maintains over 350 million monthly active users and 22,000 active games. Through the deal, Asia-based Mobvista says it will 'significantly' expand its international research and service offering, to bring game developers a complete ad tech platform.

Following the acquisition, GameAnalytics will continue to operate as an independent platform. Founder Morten Wulff (pictured) comments: 'By combining the best monetization platform with powerful in-game behavior analytics, we can ensure the right ad is pushed to the right audience at the right time. We're very excited to join the Mobvista family, and we look forward to accelerating platform innovation and continuing to improve the ways game developers across the globe identify and monetize their most valuable players'.

Web sites: www.mobvista.com and www.gameanalytics.com .