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Kantar Health Adds to Israeli Presence
Kantar Health is expanding its presence in Israel, where it has named Kobi Sharon as Vice President, Client Consulting. The move reflects rapid growth in the country's hi-tech life sciences industry.
The agency, part of WPP, will offer solutions including commercial and clinical valuations of products, help with regulatory compliance, maximizing brand performance and customer journey mapping - to multinational corporations as well as local biotech, medical technology and mHealth companies.
Sharon comments: 'Israel is a unique market because it's a very small country, but the number of biotech and multinational companies in life sciences is amazing... By having an increasing presence in Israel, Kantar Health is ideally situated to partner with these companies and provide them with actionable insights to capitalize on their business opportunities'.
Kantar Health employs more than 600 execs and is online at www.kantarhealth.com .
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