New Matomy Mobile Ad Agency Taps App Usage Data

Israeli online ad targeting company Matomy Media Group has launched a mobile ad agency called mtmy, which will collate app usage and behavioural data to generate insights and target audiences across multiple channels.

Matomy offers customized performance and programmatic solutions supported by internal media capabilities, big data analytics and optimization technology. The new agency will tap into its data management platform, and combine targeting of global media with cross-channel optimization. The software identifies and analyzes high lifetime-value and 'lookalike' users whose behavioral patterns are similar to those of existing customers.

The launch follows Matomy's office expansion into China, Korea, and the US West Coast earlier this year, and last year's acquisition of a majority stake in Toronto-based ad targeting specialist Maven Marketing. VP of Clients Mor Meroz (pictured) comments: 'mtmy is a holistic agency where advertisers enjoy a high level of strategic planning, creative cross-media optimization, and the true power of Matomy's existing technology to not only meet current needs, but also plan and prepare to execute for future needs'.

Web sites: www.matomy.com and www.mtmy.io .