dataSpring Launches Mobile Survey App

Online panel and survey software firm dataSpring has launched its first mobile survey app, known as surveyon. The app promises rapid turnaround surveys along with a new approach to driving panelist engagement.

The new tool was developed in partnership with Intage Singapore Pte. Ltd, whose parent is Japanese MR firm Intage Group. The latter announced an investment last week in dataSpring's owner, Marketing Applications, Inc. / MApps.

Surveyon, available for iOS and Android, offers panelists access to surveys 'at a time, place, and on a device convenient for them', after completing a short profiling survey which opens the way for them to earn points and rewards. Panels for use with the app are being built in Taiwan and Indonesia, with South Korea and other Asian countries 'to follow shortly'.

dataSpring was previously known as Research Panel Asia (RPA), and has recently broadened its coverage to more than four million consumer in 35 countries, within and outside the fast-developing continent.

CEO Masa Takanohashi (pictured) says the app is the ideal solution for clients 'looking at ways to target, attract, and retain certain key demographics, especially in hard to reach regions'. Welcoming the expertise brought to the partnership by Intage Singapore, he continues: 'We see these initial deployments of the surveyon app as the first step in a series of larger things to come in the near future'. These developments will include creation of a new survey platform, and the expansion of the firm's young generation panel in Japan.

Web site: www.d8aspring.com .