dunnhumby Ventures Invests in Pulsate

Mobile marketing platform Pulsate has closed a $1.5m round of funding from dunnhumby Ventures and PayPal, along with Enterprise Ireland and other private investors. The firm has also launched a suite of tools for mobile app engagement, analytics and location-based targeting.

Retailers use Pulsate's platform to identify relevant in-app behaviour, and then segment, automate and personalize customer communications at appropriate places and times. App users are encouraged to reply, forming a direct dialogue between the brand and the customer. The firm, which is led by founder and CEO Patrick Leddy (pictured), has just launched the 'Mobile Marketing Growth Stack', comprising six products from mobile app engagement to conversation tools designed to help build better relationships with customers, plus a full analytical and geolocation marketing suite. The products can be purchased independently or together.

In addition to the latest round, dunnhumby Ventures participated in Pulsate's previous $1.2m seed investment last year. The new capital will be used to further accelerate Pulsate's US growth and expansion of the platform.

The Dublin and San Francisco-based firm is online at www.pulsatehq.com .