Confirmit and Sytel Launch New CATI Solutions

Online MR software company Confirmit and predictive dialing specialist Sytel have jointly developed a series of new CATI features (Computer Assisted Telephone Interviewing), promising improved productivity and flexibility.

The new functions - 'Redial', 'Reconnect' and 'Seamless Survey Switching' - combine Sytel's Softdial Contact Center solution with Confirmit's CATI service. Redial enables the interviewer to re-establish a call with respondents and resume an interview in the event that a call is cut off; Reconnect allows them to continue a survey on a new number if the respondent would prefer to speak on a different phone; and Seamless Survey Switching helps supervisors reassign interviewers to a new project without the need to logout or disconnect from the dialer.

Richard Compton, VP at Sytel with responsibility for the MR sector, explains: 'We know that in order to run a profitable and efficient business, it is vital to make the best possible use of interviewers. To do this, we ensure that the right staff are assigned to the right job at the right time. Our joint development work with Confirmit has enabled us to improve respondent experience and drive much greater interviewer productivity, and we look forward to working with them on further developments in the future'.

Web sites: www.confirmit.com and www.sytel.com .